Few organisations realise the value of formulating strategies that are driven by the internal DNA of the organisation, their commercial objectives and their operational realities.
We apply deep intelligence and we back it up with facts, figures and commercial acumen. This enable us to build powerful emotional connections that lead to brand loyal communities and ultimately, measurable performance.
1. Understand
We get to know your business inside and out
2. Distill
We assist you in clarifying on goals and objectives
3. Align
We ensure everyone is on-board
4. Follow-through
We’ll develop a plan and assist you on following through with implementation
Strategy Facilitation
An objective workshop facilitation with senior leadership to address and identify both internal and external challenges.
We ask the difficult questions to get to the right answers acting as a neutral forum for discussion and decision making.
At the end of a session, we make sure there is consensus, and team alignment. We take our ground work and develop the guiding essence of your business that will support the direction and objectives of the senior team.
We offer remote sessions utilising Microsoft Teams and remote interaction technologies.
Exco Facilitation and Buy-in Sessions
We assist in getting buy-in from Exco and management teams, ensuring that strategy development is in-line with defined brand purpose and commercial goals.
Business Model Analysis & Design
Audit of existing business models and guidance in developing or pivoting business and commercial models in-line with defined strategy.
Culture Protection Tools
We develop a manifesto video defining your brand’s purpose in the form of an essence.
The essence of the company’s identity encompasses the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that give them true purpose and a real edge — core values. Establishing strong core values provides internal corporate culture with a guiding call.
This is furthered by developing internal communication plan and our assistance in entrenching brand purpose and measurable cultural shifts within you team (if they believe in the purpose, they live the purpose).
Brand Change Management
Building a brand, like a shift in business processes, service offerings, or any type of significant change within an organization first starts with buy-in from its employees and then translates externally to customers and clients. We facilitate this process from initial proposal phase to internal rollout.
We help in timely internal communication early and often to ensure all employees are aware, ready, and prepared for organisational impacts that result from an organisational change.
Consumer Retention and Engagement Strategy
We look at current customers – how to retain them, create meaningful engagement and build loyalty and trust.
We find and attract the right future customers.
We humanize your brand and make it user friendly for customers to understand.
We communicate your true value to ensure healthy lead generation.
Research
We offer desktop and scholarly research.
We give insights to the competitor landscape and macro and micro industry trend analysis.
A touchpoint audit helps us in assisting you to get all your platforms aligned.
These takeout’s and findings will be formulated into actionable insights
Data Science
Organisations now have troves of raw data. When this data is combined with powerful and sophisticated analytics tools, we can gain insights that help you improve your operational performance whilst creating new market opportunities.
Marketing
Strategic and Tactical Marketing Development
In-line with business strategy and financial model
Digital and traditional marketing tools
High level strategy with some tactics for immediate implementation
Marketing Implementation
Here, we take on an advisory and implementation roll – think of us as your Senior Marketing Advisor. We do strategic check-ins, recommendations and manage the implementation and execution of the strategy.
We bring objectivity and ideation to the table, whilst giving you a dedicated client partner to make sure all needs, and objectives are met. Monthly reporting is included to measure execution and KPIs met.
Conceptual Development
We will develop a clear, impactful and differentiated concept based on your business objectives. The big idea will need to be rooted in a piercing insight and linked to the campaign’s objectives to ensure it has maximum impact and relevance.
Design Thinking
Design Thinking as an approach can tackle problems by re-framing the problem in human-centric ways, creating new ideas in brainstorming sessions, and applying a hands-on approach in prototyping and testing.
